Outdoor Digital Signage

Outdoor Digital Signage
There are plenty of challenges when applying outside digital signage but despite this more and more digital screens are being erected outside to take advantage of their higher audience numbers these outside digital advertising screens can generate. While the most obvious obstacle for taking a industrial grade LCD screen outside is shielding it from the weather, and in particular rainfall, the problems connected with the sun can be just as difficult to overcome. Video Walls
The issue with the sun and outdoor digital signage is that direct sunlight will often make the screen unreadable. Not only can sun cause warmth (you should know what that is like when you attempt to watch the TV at home during the summertime where quite often you are forced to shut the curtain to watch the display clearly) but even when there is absolutely no warmth in bright sunlight the display will look dim and difficult to read. However there are methods to ensure the display is as easy as possible when taken outdoors:
Brightness
Ensuring you have the brightest kind of display possible will go along way to ensuring that the display is readable. The brightness of LCD displays is measured in nits (aka candela per square metre). The minimum display brightness for any outside LCD screen should be 800 nits but LCD using 1000+ nits are available and should be taken into account when seeking to get into external electronic signage. It should also be noted that in general industrial screens have higher nit values and are better suited to outdoor signage displays.
Anti-glare technologies
Preventing glare is done in many of ways. Regrettably, whichever way you go on this there most likely will be a few drop-off in brightness. Direct sunlight may cause more problems than simply glare too. Screen burn can develop if sunlight is constantly on it so either the outside digital display ought to be turned away from sunlight or some other solution to protect against this display burn ought to be looked at like warming the display itself.
Bespoke Outdoor Content

A lot of content which works well in indoor places does not respond well to be taken outdoors. Use colours and designs which are more notable in outdoor places. There is often a lot of trial and error involved with this but check what works and what does not and you should soon develop a flare for designing material that is suitable for outdoor digital signage.